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Effortless, air-dried hair - your new morning mantra

Keep it simple and natural with loose, effortless and air-dried hair this season. The look that is taking over the catwalks of Europe is all about the effortless finish. Start taking it easy - learn more!

No more morning routine

Finally, we have a trend that does not need you to fret about your hairs! Effortless is the new morning mantra so skip the extra grooming routine!


Now you can literally roll out of bed and turn up to work with air-dried, laid back looking hair. Fuss and done is out, natural and cool is in. Don't worry about the artistic finishes; the spotlight is now on your hair's natural texture and movement. Reduce the use of products, no more blow-drying and earn some more precious sleep time instead. Isn't that good news?

So Blonde

If you're going to let your hair dry without any 'do' then make sure it's in tip top condition, from the roots to the tips. The natural air-dried look is trickier with coloured hair, especially the lighter tones like blonde. Keep your dyed blonde locks looking smooth and shiny with L'Oréal Professionnel Serie Expert Shine Blonde Shampoo for strong and lustrous silky hair. This unique product is enriched with cermides, agents that bind and protect hair. A neutralising violet pigment leaves your hair looking brighter. Apply to towel-dried hair, later and rinse. That's it.

Be Brunette

Your hair deserves some tender, love and care to keep it in the best shape. Try out the iconic L'Oréal Professionnel Mythic Oil. It's even got a pampering masque to revamp tired, damaged hair. This is a perfect product for those who don't want to spend too much time on hair care.

 

Another great solution for all over healthy, glamorous hair with minimum time investment is L'Oréal Professionnel's Pro Fiber Reconstruct. The leave-in formula transforms your hair in a matter of minutes.

 

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