It's unique patented Oil Delivery system technology gives nourishing, long lasting color*, up to +48% more shine** and optimal scalp comfort*** for healthier looking hair. iNOA covers up to 100% grey hair^ whilst keeping the color looking lively with high shine. Now indulge in a unique colouring experience with iNOA My Hair ID - The first in-salon augmented colour service with a unique virtual hair color try-on feature to help select the right shade for you. *Instrumental test vs old iNOA. **vs. before coloration. ***Consumer study on 28 women. ^vs. Before coloration.

The water you use to wash your hair contains metals. Wash after wash, this metal can penetrate the hair fiber. These metals can cause hair breakage, dullness and uneven colour. Discover L’Oréal Professionnel Metal DX that reduces up to 97%* less breakage in one use and guarantees 100% consistent colouring results**. *Instrumental test conducted after applying the Pre-treatment along with technical procedure, shampoo, and mask. **Colour remains at its best without affecting the hair's lifting process.

Discover L’Oréal Professionnel Scalp Advanced – a cutting-edge range where excellence meets innovation. Get professional care for a deregulated scalp & reconstruct your scalp care ritual with the revolutionary ‘scalp is skin’ approach of L’Oréal Professionnel experts. A holistic range powered by actives like Niacinamide & more for all scalp woes & issues like hair loss & hair thinning. Approved by dermatologists.